- +40%
Ecommerce growth
Looking to turn browsers into buyers and reduce its dependence on paid traffic, OutXole partnered with ProXcel Digital. Our team built a full-funnel strategy combining paid search, paid social and SEO to put the right pair in front of the right customer at the right moment.
About OutXole
OutXole is an online shoes brand making quality footwear accessible at honest prices. As the catalogue grew, so did the challenge — standing out in a crowded ecommerce market where every competitor is bidding on the same customer.
The challenge
OutXole was spending on ads without a system behind them: campaigns ran without structured keyword intent, product pages were not optimised for search, and organic traffic contributed almost nothing to sales. They needed a partner who could make paid and organic work together instead of in silos — and prove it in revenue, not impressions.
Zara has commended our marketing capabilities, stating, “They have surpassed what most other companies can offer.” This praise reinforces our commitment to delivering exceptional results for all our clients, no matter the industry or scale of their operations.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with ProXcel Digital, OutXole has seen stronger returns across every channel: paid campaigns restructured around buying intent, product and category pages ranking for high-value shoe searches, and a growing share of sales coming from organic traffic that costs nothing per click.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, OutXole has a dedicated ProXcel Digital account manager as the primary point of contact, coordinating our paid media and SEO specialists to keep strategy, budgets and reporting aligned with the brand’s sales targets.
“ProXcel Digital has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with ProXcel Digital, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
